Selected work
Oryx
A visual identity and B2B landing page for an HVAC manufacturer selling specification-grade cooling to data centers, built from capacities, certifications and lead times.
Data centers don't buy cooling from a mood board. ORYX builds CRAC, CRAH, fan wall and rooftop units abroad, then engineers, ships and supports them across the US.
Its buyers are engineers who specify against numbers, so the identity and site are built from numbers: no stock photography, no filler. Every line is a capacity, a certification or a lead time, and the page goes from first scroll to a qualified quote in two steps.
183 kBProduct imagery, down from 15 MB
6Breakpoints, 320 px to ultra-wide
2 stepsTo a qualified quote request
0Stock photography or filler copy
